Morbius Box Office feels bitten by terrible reviews and a C + Cinemascore

Not all Sony movies exceed expectations. “Morbius” opened well for its $ 75 million budget, but hopes it will accelerate a strong April.

The first weekend in April was a dud. There was reason to hope that it would launch a comeback month with more breakout openers, but “Morbius” (Sony) did not live up to expectations and with a must-see North Carolina / Duke basketball game competing for attention Saturday night, the box office struggled.

“Morbius” is the third entry in the Sony Pictures Universe of Movie Characters (also known as the dreaded acronym SPUMC, for future reference). Following its SPUMC predecessors “Venom” and “Venom: Let There Be Carnage”, “Morbius” is only a disappointment compared to its potential. At $ 39 million, it earned just under $ 10 million more than “The Lost City” (Paramount), which had a similar production budget of $ 75 million.

So why does the Sandra Bullock / Channing Tatum adventure / comedy get credit for a decent opening, and “Morbius” does not? It’s all in the Marvel factor, combined with Sony’s latest series of hits (“Spider-Man: No Way Home” as well as “Carnage” and “Uncharted”). All of these opened much better than expected and then held up well.

As a Marvel offshoot and with more recent Sony precedent, the unreasonable hope for “Morbius was a $ 50 million opening or better. What happened?

Originally set for release in July 2020, fans have been waiting a long time. They embraced the first trailer when it appeared in November last year. But terrible reviews (a terrible 36-score on Metacritic; “Carnage” was a mediocre 49) alongside an equally poor audience response with a C + Cinemascore, the second-lowest for any Marvel character film – even “Howard the Duck” fared better!

A gross preview of $ 5.7 million is expected to be at least $ 45 million for the weekend, possibly more, but word of mouth is faster than the box office. Saturday night, all the movies ran into one of this year’s must-see sporting events with the NCAA basketball semifinals.

The biggest disappointment is the lost opportunity to boost theaters, which still underperform by any reasonable standards. The $ 100 million weekend is still elusive; the total box office was $ 83 million, or 55 percent from the same dates in 2019. And with our four-week rolling comparison losing “The Batman” opening weekend, it drops to 54 percent compared to three years ago.

The rest of the month promises with “Sonic the Hedgehog 2” (Paramount) next week and “Fantastic Beasts: The Secrets of Dumbledore” (Warner Bros.) the following, but theaters can barely afford current deficits.

Holdovers generally fell more than in recent weeks. “The Lost City” dropped 51 percent to take second place, “The Batman” dropped 47 percent.

“RRR”

DVV Entertainment

The Indian epic “RRR” (Sarigama), a surprise # 3 last weekend, lost most of its weight (-83 percent) but still managed to place # 6 with under $ 2 million. It would not reach the top 10 three years ago. The third weekend with the anime “Jujutsu Kaisen 0” (Crunchyroll) held better, down 58 percent, with an impressive $ 31 million in total.

A24’s “Everything Everywhere All at Once,” in just 38 theaters, came in at # 10 with about $ 1 million and an average of $ 1 million. cinema at over $ 26,000. The acclaimed fantasy adventure starring Michelle Yeoh continues to impress as it attracts younger viewers than usual to a specialized film. Its bigger test comes this week when it goes wide.

New and falling outside the top 10 were “The Contractor” (Paramount) and “You Won’t Be Alone” (Focus). The Paramount title starring Chris Pine as a former military mercenary was # 12 with about $ 550,000 in 489 cinemas, though it was not reported. It is also on PVOD.

“Alone” is a subtitled Macedonian horror film with excellent reviews, reaching $ 125,000 in 147 cinemas. Focus has just announced the acquisition of director Goran Stolevski’s second film, “Of An Age”.

Other new limited specialized releases from top distributors, including “Nitram” (IFC, also on VOD), “Gagarine” (Cohen), and new dates for “Memoria” (Neon), were not reported. Sources only list “Memoria” with five new dates that showed a lot of life.

CODA, Emilia Jones, 2021. © Apple TV + / Courtesy Everett Collection

“CODA”

© Apple TV / Courtesy Everett Collection

“CODA” (Apple) expanded to a much larger number of cinemas than its barely visible circulation last August, but it was again unreported. Spot-checking sales at some individual theaters (reportedly between 500-600) suggested well below $ 1,000 on average.

Top 10

1. Morbius (Sony) NYT – Cinemascore: C +; Metacritical: 36; Est. budget: $ 75 million

$ 39,100,000 in 4,268 cinemas; PTA (per cinema average): $ 9,161; Accumulated: $ 39.1 million

2. The lost city (Primarily) Week 2; Last weekend # 1

$ 14,800,000 (-51%) in 4,253 (no change) cinemas; PTA: $ 3,456; Total: $ 54,581,000

Batman (Warner Bros.) Week 5; Last weekend # 2

$ 10,800,000 (-47%) in 3,732 (-235) cinemas; PTA: $ 2,894; Accumulated: $ 349,000,000

4. Uncharted (Sony) Week 7; Last weekend # 4

$ 3,605,000 (-28%) in 3,064 (-352) cinemas; PTA: $ 1,177; Total: $ 138,913,000

5. Jujutsu Kaisen 0 (Crunchyroll) Week 3; Last weekend # 5

$ 1,945,000 (68%) in 2,070 (-401) cinemas; PTA: $ 940; Total: $ 31,420,000

6. RRR (Sarigama) Week 2; Last weekend # 3

$ 1,600,000 (-83%) in 1,200 (no change) cinemas; PTA: $ 1,850; Total: $ 12,558,000

7. Spider-Man: No way home (Sony) Week 16; Last weekend # 8; also on PVOD

$ 1,400,000 (-30%) in 1,705 (-298) cinemas; PTA: $ 821; Total: $ 802,704,000

8. Dog (United Artists) Week 7; Last Weekend # 7; also on PVOD

$ 1,319,000 (-38%) in 2,053 (-786) cinemas; PTA: $ 642; Accumulated: $ 60,138,000

9. X (A24) Week 3; Last weekend # 6

$ 1,022,000 (-53%) in 1,799 (-1,121) cinemas; PTA: $ 568; Total: $ 10,393,000

10. Everything everywhere at once (A24) Week 2; Last weekend # 13

$ 1,012,000 (+ 102%) in 38 (+28) cinemas; PTA: $ 26,631; Total: $ 1,759,060

Additional specialized / limited / independent releases

You do not want to be alone (Focus) NEW – Metacritic: 79; Festivals include: Sundance 2022

$ 125,000 in 147 cinemas; PTA: $ 850

Rosemageren (Music box) NEW

$ 7,714 in 6 cinemas; PTA: $ 1,286

Infinite Storm (Bleecker Street) Week 2

$ 278,478 in 1,509 (-6) cinemas; PTA: $ 185; Total: $ 1,386,000

Mother’s Sunday (Sony Pictures Classics) Week 2

$ 14,736 in 19 (+14) cinemas; PTA: $ 776; Total: $ 30,375

Outfit (Focus) Week 3

$ 140,000 in 416 (-912) cinemas; Total: $ 3,186,000

Alice (Attractions by the roadside) Week 3 119

$ 19,610 in 38 (-81) cinemas; Total: $ 364,540

Ahed’s knee (Kino Lorber) Week 3

$ 13,000 in 18 (+17) cinemas; Total: $ 45,926

The vending machine (Slice of Pie) – Week 7 8

$ 20,050 in 20 (+12) cinemas; Total: $ 125,834

The worst person in the world (Neon) – week 9; also on PVOD

$ 41,000 in 76 (-140) cinemas; Total: $ 3,007,000

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