Medical spas see a boost in beauty procedures after the Covid pandemic

Goddess Brouette, 22, decided to receive lip treatment at Upkeep Medical Spa in Manhattan during the pandemic.

Source: Goddess Brouette

Goddess Brouette did not want to wait much longer. It was time to get her lips filled.

After months of research, she decided last year to get a treatment from Upkeep on the Upper East Side of Manhattan that would make her lips fuller.

“I wanted my lips to be a more prominent part of my face and in pictures,” said Brouette, who vlogged her experience on her YouTube channel. “[Lips are] something you just can not ignore. So it’s always bothered me. ”

Brouette, a 22-year-old pharmaceutical marketer who also writes modern adult fiction, credits Covid-19 for helping her make money paying for the Juvederm lip fillers she had been looking at.

“The pandemic definitely gave me the opportunity to afford it,” she said. “So why not spend money on something I’ve wanted for years?”

With Covid protocols relaxing and Americans showing up after two years at home, medical spas – or co-spas – like Upkeep seek to maintain a trend toward beauty procedures.

Medspas is run by authorized doctors, but often looks and feels like boutique personal service. They service both men and women and specialize in aesthetic services such as laser hair removal and medical skin therapies.

Medspas is finding that customers are increasingly in favor of more robust treatment plans, according to industry experts, who are doubling facial and body treatments instead of individual procedures or consultations.

Americans of all income levels saved more money during the pandemic, according to Moody’s Analytics estimates and government data, which allowed some to invest in their beauty.

In 2021, the U.S. medical spa market was estimated at $ 4.8 billion, according to a report by market research firm ReportLinker. The United States currently accounts for 37.7% of the global co-spa market, which according to the report is expected to reach $ 25.9 billion by 2026.

The three most popular procedures at medspas involve all injections, according to the American Med Spa Association. These include:

  • Neuromodulators used to soften facial muscle activity and reduce wrinkles, such as Botox,
  • Hyaluronic acid fillers, temporary skin fillers, such as Juvederm,
  • and microneedling, which is used to help tighten the skin and remove acne scars.

Alicia Bernal, head of the Z-Center for Cosmetic Health in Sherman Oaks, California, said that while many customers are looking for immediate rejuvenation when the pandemic settles, others are looking for long-term effects.

“People want to look their best now that they’re getting out of Covid. So they want to treat their skin and they’re investing more in procedures that give them long-term effects, instead of just making injections to give you only short-term results, “Bernal said.

The personal service industry as a whole was hit hard at the beginning of the pandemic when companies like salons, hairdressing shops and spas shut down for weeks or months. The industry has since made a comeback, with growth in overall employment, new locations and production expected to exceed pre-pandemic levels, according to the International Franchising Association’s 2022 Economic Outlook report.

“I think we’re just looking at this as a year where everything’s getting brighter and we’ll get to another side that’s even more exciting,” said Christina Russell, CEO of wellness franchise Radiance Holdings.

Flawless Medspa in East Syracuse, NY specializes in aesthetic procedures such as body sculpting.

Courtesy: Medspa

A 2021 study conducted by the skin care brand StriVectin and surveyed 2,000 Americans showed that Zoom calls have significantly affected consumers’ attention to beauty and skin care. According to the survey, 44% of consumers have researched how to look better in video calls, and 33% have been frustrated so they are considering cosmetic procedures.

And the increased facetime has had contagious effects, with a move towards more beauty treatments for the whole body.

Body shaping and contouring account for 18.8% of the global medical spa market, according to the ReportLinker industry report. A particular service, called Qwo, has experienced a remarkable leap in interest.

Qwo, the first FDA-approved cellulite injectable – produced by the pharmaceutical company Endo International and approved for use in the United States in July 2020 – is considered by the company as a cornerstone treatment for cellulite.

Maneeha Mahmood, co-owner of Aesthetica Medspa in Paramus, New Jersey, says the spa is experiencing great interest in Qwo up to the summer months.

“In the past, cellulite was really hard to deal with because cellulite is not caused by how hard you exercise or what you eat,” Mahmood said. “And a lot of people inject rags around their buttocks, but it never solves the cellulite.”

Mahmood explained that cellulite is caused by fibrous bands in the buttocks that give a rippling effect when tightened up against the skin. After weight gain, fat cells can push up against the skin to give the appearance of dimples.

Liposuction, a popular surgical body sculpting service, is also in high demand at medical centers like Flawless Image Medical Aesthetics in East Syracuse, New York.

According to owner Katie Din, the demand for liposuction along with prescription weight loss treatments among customers has increased in the past year and has not decreased since.

“Our weight loss section has been busier since the pandemic because a lot of people put on weight when working from home without having to go out in public,” Din said.

Correction: This article has been updated to reflect the correct name of the American Med Spa Association

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