JoJo Siwa publicly expresses her complaints about Nickelodeon after revealing that she was not invited to its annual Kids’ Choice Awards this year.
If you missed it, JoJo – who was nominated for Favorite Social Music Star at the event – shared a video on Sunday in which she told her followers she had not been invited.
“Many of you have asked me why I’m not at the Nickelodeon Kids’ Choice Awards tonight, and the answer is very simple – I was not invited. I’m not sure why, but I just did not get an invitation,” he said. she in a clip on her Instagram page.
She wrote the subtitle for the video: “I do not want anyone to think it was my choice not to go … I simply did not get an invitation :(,” before following up on her story: “Someone tagged me in something – they used my song ‘One Chance’. My song came through, but not me. “
Fans were surprised to hear that JoJo had not been invited to the awards ceremony because of her years-long relationship with Nickelodeon. She became closely associated with the brand after signing a major talent deal with them in 2017, making her – as her website reads – part of the “Nickelodeon family.”
In particular, she embarked on her worldwide Nickelodeon production DREAM tour in 2019 – which only just ended earlier this year – and has participated in the Kids’ Choice Awards on several occasions in the past, memorable with a host of nominations and victories.
With this in mind, a bunch of supportive followers flooded JoJo’s latest Instagram comments with kind words of praise and words of encouragement after learning that she had not been invited to this year’s KCAs.
“You’re a class act. They totally lost @itsjojosiwa, not a problem for you, Dance with the stars’ Emma Slater wrote. YouTuber Olivia Jade repeated, “their loss sweetness.”
One user commented: “Your brand is with Nickelodeon and you were nominated ??? It makes no sense, it’s so sad.” Another wrote: “You made Nickelodeon what it is today … what a joke!”
While expressing their disappointment with Nickelodeon, several users noted that this was the first year JoJo had not been invited to their event before questioning whether her shift in public image might have played a role in their decision.
Last January, JoJo shared a heartwarming video confirming she had come out. Shortly after, she announced her relationship with athlete Kylie Prew – even though the two parted ways after less than a year of dating – and has since used her platform to openly advocate for young LGBTQ + people.
In fact, in the last year alone, JoJo wrote history as part of the first couple of the same sex Dance with the stars and has openly addressed her influence on her demographic, who are largely young Nickelodeon viewers.
“I’m also asked a lot ‘your demographics are so young that you’re worried about telling your kids your gays’ … True, I feel like I was put on this earth to be a role model for children, and to let all the children of the world know that to love all as they are, no matter what, I will always believe and always share. ” she wrote in an Instagram post earlier this year.
A few days ago, JoJo debuted with a huge change in her physical image as she cut off her distinctive ponytail and now shook a shorter ‘do’. “HAPPPPPY,” she wrote along with a selfie showing off her new style.
In light of all this, many users made the assumption that Nickelodeon had purposefully not invited JoJo to the awards ceremony in an attempt to distance herself from her new image.
“Something about Nickelodeon not inviting Jojo Siwa to the Kids Choice Awards this year after she came out and cut her hair short really rubs me the wrong way,” one user wrote.
But the setback took another turn after JoJo himself jumped online to repost a lot of users’ tweets calling out Nickelodeon.
Retweeted another shortly after, JoJo showed his approval of a follower who wrote: “Obsessed with the celebrities of teenage girls who do not take shit from their network and refuse to be anything other than themselves. Being connected to a children’s channel should not mean that you have to stop being yourself. ”
JoJo then retweeted a lot of reports from various outlets highlighting her lack of invitation to the awards ceremony, before continuing to like numerous tweets from users expressing their disappointment with Nickelodeon.
JoJo has previously been vocal about feeling like she’s been treated like a “brand” by Nickelodeon after she called them out last September for not letting her perform any of her new original songs on her tour.
“I’m going on tour in January. My film musical has just been released (with 6 new original songs) … Nickelodeon told me today that I may not perform / add any of the songs from the film to my show. It’s MY songs, MY voice, MY writing. Does that seem reasonable ??? ” she tweeted.
“Working for a company like a real human being who is only treated like a brand is fun until it is not,” she added.